country club tosalet
rethinking el tosalet
Due to the increasing demand of high quality residential areas in Jávea, El Tosalet was built in the early 60’s. Ever since it remains home of many locals and visitors that belong to the historic development that Jávea experimented at this time.
There’s a very interesting window for improvement in El Tosalet. Where the former country club is located, we foresee new services and restaurants.
Country club tosalet
Tosalet Jávea was an enclave of terraces of almond and carob trees, pines, scrubs and ravines. There were only a few little houses belonging to farmers who were dedicated to collecting the carob beans and very little else. Situated close to the sea and nearby capes, it was not particularly appreciated by the Xabieros, as it was not the best area for agricultural exploitation. It was said that whoever did not own land in the Plá (because it was the best area for agriculture) was a nobody. Then history proved otherwise.
Urbanizacion Tosalet, 1320, Jávea
tosalet’s history
In this area the hermitage of San Hermenegildo and San Martín were founded and its story deserves its own chapter. Currently the religious building from the 18th century is situated inside a private estate, “La Alberca”, the house that was owned by the founder of “El Tosalet”. All the land was bought by a lady from Madrid society, Julia Jiménez-Muro Saenz. An enterprising and visionary woman, who knew exactly what she wanted to do with those plots. Doña Julia, (as she was known in the town,) was well connected to politicians of the time. She was a woman in the back 60’s regime, with a character that helped her to promote and sell the new urbanization in Jávea which was destined for the Spanish elite, especially those from Madrid and Bilbao, where she had many ancestors and prestige. She set up offices in both cities to present the project and sell the villas that began to be built in 1966.
To attract customers, Doña Julia wanted to provide the luxurious urbanization with a social club, an extension of the mythical venues of Madrid and therefore the perfect place to mix family and friends with games, music and business with drinks during the summer nights.It was the 1960s, so the location of a chapel for Sunday masses in the heart of Tosalet, meant that people literally did not need to leave this small, high-standing residential area which was a crucial selling point. This lasted well into the 21st century.
The inauguration of the urbanization in 1967 was a year full of emotions and transcendental events for the lives of the Javiense. The II Centennial of the Nazarene was added to the inauguration of the Port Church. Two cultural milestones that would have their third vertex of the festive triangle with something unknown to everyone that would change the future of the town, El Tosalet.
IMPACT.
El Tosalet Urbanization had a strong economic impact on the people of Javea. A high percentage of working life xabiera, benefited with the construction of this and other later developments that more or less imitated the style of their houses: riuraus, tosca stone, forged security bars, lime walls and Arabic tiles.
Many merchants and professionals from Jávea had to adapt to the new clients who were arriving from Madrid, they were accustomed to high end luxury which was rarely seen in the town. The Javienses who ran the shops had to try to meet the needs of their new clientele who became loyal and, in some cases, friends. In this way, summer after summer thanks to word of mouth from the happy customers, the volume of business for the shops in the historic center increased.
Those who sold televisions and washing machines, gardeners,painters, blacksmiths, stone masons, plumbers, pool men, engineers, surveyors, architects, bricklayers and electricians all made a living from El Tosalet.
El Tosalet is not just a symbol of nostalgia, it can and should be the model of a sexy, residential, high-end Mediterranean club that combines tradition with avant-garde.
FUTURE.
The club has a promising future due to the potential of the area. This part of the municipality of Jávea has become fashionable again among holiday makers and the people who live in the numerous urbanizations near Tosalet. hose looking for quiet places to dine, have drinks and share time with friends and neighbors, can enjoy themselves right next to their home without having to travel to other places around town.
The new club must become a social meeting point and also a place to rest. An opportunity to be able to stay in El Tosalet without having a house there and to be able to enjoy the surroundings, the comfort and the luxury that the suites, spa and restaurants offer. Adding a recreational offering with high-end events, culture, fashion shows, concerts, conferences, weddings, book launches and exhibitions etc…
El Tosalet is not just a symbol of nostalgia, it can and should be (with the reopening of the club house) the model of a sexy, residential, high-end Mediterranean club that combines tradition with avant-garde.
With a new approach but respect for the club’s history and by using modern innovation, the social club will once again make Jávea a place of splendor, not entirely lost, but just hidden for a while, which now requires more of a spotlight than ever before.